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坎特伯雷大学商学院Kevin Voges教授学术讲座通知

文章来源: 作者: 审核: 发布时间:2014年06月24日 点击数: 字号:【

  应管理学院包国宪院长邀请,坎特伯雷大学商学院Kevin Voges教授将来我校进行学术交流并作讲座。欢迎广大师生届时参加。


  讲座题目:Visual Vividness in Mobile Advertising

  主讲人:Kevin Voges教授

  时间:2014年6月26(周四)9:00-11:30

  地点:医学校区杏林楼管理学院第六教室


  Kevin Voges教授介绍:

  Dr. Kevin Voges is a Senior Lecturer in Marketing in the Department of Management at the University of Canterbury, New Zealand. He completed a Bachelor’s degree in psychology and philosophy at the University of Tasmania, a Masters and Doctor of Philosophy (Psychology) at Massey University, NZ, and an MBA from the University of Queensland. He has taught research methods in education, psychology and marketing for several decades. His research interest is the application of computational intelligence techniques to business, particularly rough sets theory and evolutionary algorithms. He has also published in sports marketing and marketing communications.